3 Stages of Social Media Messaging

Let's hop on the Social Media bus!

How fast...

I like...

Stage 1 - Initiation

  • Create accounts
  • Edit BIO, profile image(s), backgrounds, color schemes

Social network

Stage 2 - Introduction

  • Begin messaging
  • Engage in friending and joining activity
  • Messaging is primarily introductory, thanking for following, etc.

Brands are...

Stage 3 - Involvement

  • Integrate messaging
  • Various social media accounts can have coordinated messaging from a single point (hellotxt.com)
  • Messaging primarily information sharing and public conversation
  • Metrics on SM campaigns and awareness-building

The 5 Most Important Questions by Peter Drucker

Stage Zero - Strategy

Of course all of this presupposes a previous stage, that of asking the fundamental questions, best articulated by Peter Drucker.

  • What is our mission?
  • Who is our customer?
  • What does the customer value?
  • What are our results?
  • What is our plan?

The Effective Executive by Peter Drucker If you are an individual and not an organization, then the questions go like this:

  • What are my strengths?
  • How do I work?
  • What are my values?
  • Where do I belong?
  • What can I contribute?

And now you siii the 3 + 1 stages of social media...