Archive | Marketing

Colorblindness Online Marketing

Colorblindness Colorblindness affects approximately 5-8% of the population, mainly males. The visualization of these kinds of colorblindness is eye-opening, to say the least. The most common form of colorblindness is deuteranomaly, which is red-green. The colorblindness simulations show the color red as indistinguishable from a certain shade of green. Actually to my eyes the dichromatic […]

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SERP Star Ratings ⭐⭐⭐⭐⭐

Star ratings, which indicate review averages, can be useful indicators of quality on search results pages. There are several tactics to include star ratings (or rather, rating/review stars). There may be an interesting use case for not having a root page / in a Wordpress website. That is, forcing a redirect from root to a […]

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Import Adwords to Bing Checklist

This is a handy checklist since Bing conveniently forgets a few settings, and also doesn't fully support a few features (and so generalizes, naturally). - Currency differential in bids and budgets. Bing treats a number as a number, even when Adwords campaigns in Thai Baht is imported into a US Dollar Bing account. Use the […]

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Google Adwords and Organics

I've spent time recently in Google Adwords and things are as or more complex than ever. I'd say more. Here are a few issues that confront the Adwords User: - Ad display - Ad extensions - Keyword match types - Ad group to keywords to ads configuration - Dynamic ads - Tracking templates - Landing […]

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Bing, FB, Google Tag Managers

Facebook, Google Adwords/Analytics, and Bing all have moved their tagging for conversations and tracking page views and other activity, over to their respective Tag Managers. - For Google this is called the Google Tag Manager - - For Bing this is called UET Tags and Conversion Goals (UET stands for Universal Event Tracking) - (link […]

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Internet Marketing Email Needs

The two kinds of email: marketing and transactional, and the need to manage this has resulted in a proliferation of solutions from various providers. Marketing email consists of messages to the customer from the organization; transactional are messages to the customer by the computer system (e.g., invoices, receipts, email list confirmations, contact form submission confirmations, […]

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Englishes, Websites, and Country TLDs

The issue of various Englishes is one that can help increase customers when targeting different native English speakers from different countries. English as we know is not monolithic, but most sites have a single site per language. The complication there is of course flags are used, so either a British or American or some composite […]

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Affordable Wordpress Ecommerce

There is a runaway train of add-on fees, mandatory subscription fees, and per-site costs for reasonably functional Ecommerce on Wordpress. Why is that? We are not referring to fully hosted solutions, or custom development. But merely Wordpress Plugins that work reasonably well, are reasonably stable, and are updated reasonably often. WooCommerce - The Good and […]

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Internet Marketing = BAWLS

In a word, Internet Marketing (not the spamming stuff, but the real thing) is BAWLS. Brand, Advertising, Website, Links and Content, and Social Media. BAWLS Brand Brand name, collateral (visuals, text), offering, value to customers and competitive strategy. Includes pricing, keywords, as well as customer demand. Advertising Paid and earned. Will drive traffic either to […]

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Steve Jobs Apple WWDC Keynote 1997

Highlights There are many goodies in this talk. Below are a few: * For a strategy, the total has to be more than the sum of the parts. How does something fit in to a cohesive vision to sell the product. * Got to start with the customer and work backward to the technology. What […]

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