Archive | Marketing

Colorblindness Online Marketing

Colorblindness Colorblindness affects approximately 5-8% of the population, mainly males. The visualization of these kinds of colorblindness is eye-opening, to say the least. The most common form of colorblindness is deuteranomaly, which is red-green. The colorblindness simulations show the color red as indistinguishable from a certain shade of green. Actually to my eyes the dichromatic […]

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SERP Star Ratings ⭐⭐⭐⭐⭐

Star ratings, which indicate review averages, can be useful indicators of quality on search results pages. There are several tactics to include star ratings (or rather, rating/review stars). There may be an interesting use case for not having a root page / in a WordPress website. That is, forcing a redirect from root to a […]

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Import Adwords to Bing Checklist

This is a handy checklist since Bing conveniently forgets a few settings, and also doesn't fully support a few features (and so generalizes, naturally). Currency differential in bids and budgets. Bing treats a number as a number, even when Adwords campaigns in Thai Baht is imported into a US Dollar Bing account. Use the bid […]

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Google Adwords and Organics

I've spent time recently in Google Adwords and things are as or more complex than ever. I'd say more. Here are a few issues that confront the Adwords User: Ad display Ad extensions Keyword match types Ad group to keywords to ads configuration Dynamic ads Tracking templates Landing pages Quality scores First Principles with Google […]

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Bing, FB, Google Tag Managers

Facebook, Google Adwords/Analytics, and Bing all have moved their tagging for conversations and tracking page views and other activity, over to their respective Tag Managers. For Google this is called the Google Tag Manager - For Bing this is called UET Tags and Conversion Goals (UET stands for Universal Event Tracking) (link to Conversion Tracking […]

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Internet Marketing Email Needs

The two kinds of email: marketing and transactional, and the need to manage this has resulted in a proliferation of solutions from various providers. Marketing email consists of messages to the customer from the organization; transactional are messages to the customer by the computer system (e.g., invoices, receipts, email list confirmations, contact form submission confirmations, […]

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Englishes, Websites, and Country TLDs

The issue of various Englishes is one that can help increase customers when targeting different native English speakers from different countries. English as we know is not monolithic, but most sites have a single site per language. The complication there is of course flags are used, so either a British or American or some composite […]

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Affordable WordPress Ecommerce

There is a runaway train of add-on fees, mandatory subscription fees, and per-site costs for reasonably functional Ecommerce on WordPress. Why is that? We are not referring to fully hosted solutions, or custom development. But merely WordPress Plugins that work reasonably well, are reasonably stable, and are updated reasonably often. WooCommerce - The Good and […]

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About Jeff Mcneill

Publishing, Marketing, Devops

Jeff Mcneill

Publisher and consultant. Marketing and technical skills in publishing and education. Based in Southeast Asia since 2008.

Worked on Internet marketing projects located in India, Indonesia, Nepal, Thailand, and Vietnam, and marketed worldwide to English-speaking markets.

22 years of network engineering and technical web; 11 years of marketing and brand management; 8 years of publishing and Internet marketing; and 7 years of university teaching.

Skills

Ongoing development of the diverse skills needed to see the big picture and implement the details of Internet marketing. Strong technical and analytic skills, industry and market knowledge. Equally at home in market discovery, brand strategy, product development, network architecture, devops, technical implementation and troubleshooting.

  • Marketing strategy and tactics, market analysis, brand-building
  • Corporate communication, content strategy, content management, editing, digital and print publishing sills and experience
  • Graphic Design including website navigation, mobile, logos, typography, brand style guide
  • Search and display advertising, search engine optimization, affiliate program design and implementation
  • Project management and organizational communication
  • Education and training management, including course design, skills rubrics, and learning measurement
  • Southeast Asia focus, especially at the intersection of foreign firms and local business practices
  • Development and systems administration of Internet infrastructure, including: security, email, web, and ecommerce
  • RHEL/CentOS/AMI, Apache, PHP, MySQL, HTML, CSS, Javascript, SMTP, SSL, SSH

Experience

2009 - Present

Publisher and Internet marketing consultant for the past 8 years. Focus on Southeast and South Asia, including marketing projects in India, Indonesia, Nepal, Thailand, and Vietnam. Industry focus in Education (Foreign Language learning, TEFL training), Hospitality, General Tourism, Medical Tourism, and Voluntourism.

2001 - 2009

After a year off to complete a Masters degree, spent 1 year as a research assistant, and 7 years teaching undergraduate courses and seminars in networking, communication, and marketing, while attending a phd program at a tier 1 research university.

1994 - 2000

Following completion of an undergraduate degree, spent 6 years in Information Technology in Fortune 1,000 corporate environments, deploying and managing email, file, database, and web servers in the US, Europe, and Asia. This included network architecture, OS and network security, performance tuning, and troubleshooting.

Education

  • 2001 - MS Information Management, UC Berkeley - UC Regents Scholar
  • 1994 - BA, Interdisciplinary Studies, UC Berkeley - Phi Beta Kappa