Archive | Miscellany

Amazon WorkMail, WorkDocs

When dealing with cloud-based office productivity applications (documents and spreadsheets), the main contenders are obvious: - Apple iWork - Google Docs, Apps, Drive, GSuite - Microsoft Office365 While Apple's offering is relatively unknown (little noted, therefore little discussed), the real sleeper is Amazon's WorkDocs and WorkMail The Kit and the Kaboodle Here I will deal […]

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Transportation – Next Generation

This page will be updated at ongoing, irregular intervals. Transportation on the Water One of the more interesting personal water craft is the Mokai powered kayak. - Painless Mokai aftermarket products to improve the kayak This would be better as an electric watercraft. Not only would it be silent, but likely the maintenance costs would […]

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Social Media Style Guide

A social media style guide is only necessary in a narrow technical sense, as much of what the other style guides include applies to external / public communication, of which social media is a mere element. However, it is always useful to have particular protocols and concrete guidelines so there is no confusion. Social Media Style Guide

Social Media What, Where, How

First, the value of social media is the conversation thread. Anything that can encourage these to generate and for customers, stakeholders, and the public to participate is usually good. Of course all other style guidelines should prevail. The what of social media is more of a which, and that is usually best determined by goals. The most relevant goals, from an SEO perspective, should be relevance and access. This means those social media for whom others can easily discover and engage, and of course, that show up in search engine results pages. This usually varies across organizations, but there is a range of 1-6 networks and/or platforms that make sense. As well resources are needed. The media can be categorized by various functions, such as: chat, image/video sharing, audio/video calls/conferencing, blogging, status/link updates/general social, etc. Obviously there is overlap and many platforms trying to add the functionality of their rivals in other categories. The most common platforms (and therefore the most relevant in terms of raw numbers, though market demographics may indicate better foci), include: Image/Video Sharing - Instagram - Snapchat Chat/Calls - Facebook Messenger - Kik - Line - Skype - WeChat - Whatsapp Blog/Status - Facebook - Google Plus - LinkedIn - Medium - Twitter - Wordpress.com

Relevance, Relevance, Relevance

Relevance for the potential customer means acting appropriate for a brand, which means occasional, relevant messaging and also availability for interaction. The content needs to be brief and in context. Talking for the sake of talking won't work out well. Not being authentic in communication threads also turns off people and may develop brand backlash. Here are some findings/guidelines: - For Image/Video sharing there needs to be very good creativity, very brief messages, in context and relevant. This may be the most difficult social media category to perform well in, but it can pay off in widespread messages. - For Chat/Calls, brands are accepted if they keep their messaging one of pull, not push. Being available for Skype or Line messaging can be convenient for potential or actual customers, as long as the focus is on transactions rather than social. - For Blog/Status this is usually acceptable since people seek out affiliation. Careful with advertising on these platforms as they will not be cost-effective unless focused. But keeping a well-stocked facebook page or Twitter account can be effective at displaying professional behavior.

Answer the Phone

If accounts are created, and more importantly, listed as ways to communicate, ensure that the chat message or phone call is answered in a reasonable amount of time. One can accept only text and does not have to support voice or video calls for these platforms, and therefore effectively use chat as another asynchronous textual communications channel (second to email).

Check your Email

Turn on email alerts for specific kinds of communication, such as messages addressed to the organization's social media account(s). Don't rely on apps providing alerts, but have some secondary messaging system in place, which could be email, chat (.e.g, a Telegram Bot), or something else.

Text, Text, Text

The text is the key part here, even with voice being popular. For example, maybe it isn't a habit to have Skype on all the time (and it certainly drains batteries), but configuring skype to forward inbound text messages as SMS to a phone, and be able to reply via SMS, is a great way of being available through a channel potential customers may want to use.

SEO Longform and Links

Of special interest is the kind of link-building and link-following from content (either URL or complete) that is posted to social media. - Links to Articles (posted on organization website) - Facebook status update (and sponsored post), Twitter status update, Google Plus post - Article reposts (copied/pasted with some edit on 3rd party websites) - LinkedIn, Medium, Wordpress.com

Duplicate Content

Duplicate content -- to Google at least -- is not the same content on different websites but the same content on different pages of the same site. Therefore the key is to ensure Google is aware which copy of a given piece of content is the canonical one. They simple way is that all non-canonical copies link back to the original, with text such as: - Social Media Style Guide was originally published at mcneill.io

Lex Titia – End of the Roman Republic

Movement from a democracy to an autocracy seeks legitimacy in legal and democratic terms. Because the transition is from democracy, there is either implicit or explicit democratic action that is taken to limit or essentially destroy democratic power. This is seen throughout history. Why an autocracy needs such legitimation is mostly an issue of propaganda, […]

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Gravity Powered Lighting

With a significant number of people in Cambodia, Laos and Myanmar without electricity (as well as a number in Thailand and Vietnam who are not accounted for in the official numbers on electricity access), power generation is of strong interest. Instead of expensive, larger scale projects (which are of course also important) something like *Gravity-Powered […]

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Living in Chiang Mai

Living in Chiang Mai has many aspects, and what it's like will be as much about the person doing the living as the place being lived in. My guess is the question is more like "what is it like as a foreigner to live in Chiang Mai". Here are a few aspects that come to […]

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Test

Testing KaTeX Plugin [latex]c = \pm\sqrt{a^2 + b^2}[/latex] 160px 160px width using .img-small and simple lightbox Default image cropping Try and get the default image to be cropped properly, and resize. The idea is if possible, then upload this file to the same directory as the page itself, e.g., /domain.tld/weather/ or some kind of mechanism... […]

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What is Indochina?

Defined by what it is not One interesting aspect of the term Indochina is that the name is derrived from the French Indochine meaning the land between India and China. That is, the name refers to what it is not. Indochina is not India and it is not China, it is the space between these […]

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The Northeast Asean Sea

An end to the geographic lies of China, where a misnomer becomes an excuse for criminality. Geographic Lies of China The geographic lies of china are well documented. The so-called South China Sea is simply one of the more anachronistic, if not damning. The English-speaking world need not continue this farce. And so what should […]

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