Archive | Publishing

MediaWiki vs. WordPress

There of course is no MediaWiki vs. WordPress in the sense of a battle. As Wiki and Blog platforms go, each is the winner in their category in terms of raw number of users/pageviews. That said, there are definitely different concers with each platform, architecturally as well as accidentally. And therefore, we dreg up the […]

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Status of Copyright – Nov 2016

TPP and Copyright provisions There have been several developments regarding copyright law, the most profound being that TPP appears to be dead in the water. TPP copyright provisions would have negatively impacted many countries in terms of costs to consumers, including Canada, Brunei, Japan, Malaysia, New Zealand, and Viet Nam. A New Zealand analysis disingenuously […]

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Private Video Streaming Options

Updated 04-Oct-2016 Public video can easily be hosted and streamed on YouTube at no cost. But for those who want some restrictions on the video, YouTube has only limited options. Currently YouTube only allows sharing private videos with up to 50 YouTube accounts, via including their email addresses or Google+ account, in the video manager. […]

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Progressive Web Apps

Apparently Progressive Web Apps are a thing. (Thanks Leon!) Anyone know of any agencies who've developed #ProgressiveWebApps esp. with service workers? We have a work project for you...— Leon Paternoster (@leonpaternoster) September 12, 2016 While the technology was announced (apparently) in 2015, in the March 2016 Google I/O there were many training and presentation events, […]

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Baidu Webmaster Tools

Baidu has decent webmaster tools. There only comes a problem if one does not read or write Chinese. However, Google Translate can do a decent job. Also, it is possible to create a Baidu account using a non-Chinese phone number for verification. Why Register a (non-Chinese) website with Baidu While it is the case that […]

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Video Workflow – Free Tools

The best part of video is how convenient it has become. However, it is still a lot of work. The tools I like to use also need to be fast... and free. This is an important aspect of liberty. Even for short videos there is usually a combination of images, video clips and audio that […]

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Publishing Linode Guides

Linode is my host of choice. While no host is perfect, I find them to be a good mix of competence, resources, and reasonable prices. They also have a number of different locations. In any case, anyone can write guides for Linode, provided they follow the guidelines. Guides are submitted as pull requests on Github […]

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WordPress Optimization

WordPress can be optimized, but it is best to take a layered approach, and start with the hardware and the network, then work one's way up through the operating system, the web server, php, mysql/mariadb, and finally at the wordpress configuration level. Each level has parameters for success, and any given level can contribute to […]

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Audiobooks – Mono in a Stereo World

Audiobooks are generally a neglected/emerging area in much of the world. If one is in the US, of course it is less of a problem, but even Apple has a half-assed approach currently. Apple / iOS / OSX While it appears Apple is trying to get its act together, it is a far distance from […]

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About Jeff Mcneill

Publishing, Marketing, Devops

Jeff Mcneill

Publisher and consultant. Marketing and technical skills in publishing and education. Based in Southeast Asia since 2008.

Worked on Internet marketing projects located in India, Indonesia, Nepal, Thailand, and Vietnam, and marketed worldwide to English-speaking markets.

22 years of network engineering and technical web; 11 years of marketing and brand management; 8 years of publishing and Internet marketing; and 7 years of university teaching.


Ongoing development of the diverse skills needed to see the big picture and implement the details of Internet marketing. Strong technical and analytic skills, industry and market knowledge. Equally at home in market discovery, brand strategy, product development, network architecture, devops, technical implementation and troubleshooting.

  • Marketing strategy and tactics, market analysis, brand-building
  • Corporate communication, content strategy, content management, editing, digital and print publishing sills and experience
  • Graphic Design including website navigation, mobile, logos, typography, brand style guide
  • Search and display advertising, search engine optimization, affiliate program design and implementation
  • Project management and organizational communication
  • Education and training management, including course design, skills rubrics, and learning measurement
  • Southeast Asia focus, especially at the intersection of foreign firms and local business practices
  • Development and systems administration of Internet infrastructure, including: security, email, web, and ecommerce
  • RHEL/CentOS/AMI, Apache, PHP, MySQL, HTML, CSS, Javascript, SMTP, SSL, SSH


2009 - Present

Publisher and Internet marketing consultant for the past 8 years. Focus on Southeast and South Asia, including marketing projects in India, Indonesia, Nepal, Thailand, and Vietnam. Industry focus in Education (Foreign Language learning, TEFL training), Hospitality, General Tourism, Medical Tourism, and Voluntourism.

2001 - 2009

After a year off to complete a Masters degree, spent 1 year as a research assistant, and 7 years teaching undergraduate courses and seminars in networking, communication, and marketing, while attending a phd program at a tier 1 research university.

1994 - 2000

Following completion of an undergraduate degree, spent 6 years in Information Technology in Fortune 1,000 corporate environments, deploying and managing email, file, database, and web servers in the US, Europe, and Asia. This included network architecture, OS and network security, performance tuning, and troubleshooting.


  • 2001 - MS Information Management, UC Berkeley - UC Regents Scholar
  • 1994 - BA, Interdisciplinary Studies, UC Berkeley - Phi Beta Kappa