Brand Artifacts

This is a list of possible artifacts representing or showing evidence of brand (brand tactics, etc.). These kinds of things help people think through what a brand stands for and how customers should be able to interact with it, as well as competitive comparisons.

Brand Artifacts

  • Comic strip
  • Coloring book
  • Colors
  • Fonts, typography
  • Images, figures, drawings, graphics
  • Sound, song, theme song
  • Industry
  • Markets
  • Competitors
  • Customers
  • Products, offerings
  • Competitive advantage
  • Brand as beverage or cereal (cereal box, beverage container)
  • Strategy map
  • Value grid
  • Stakeholder analysis
  • Experience of brands
  • Expectations
  • Brand personality
  • Activities
  • Resources
  • Strategy
  • Cost accounting
  • Mission
  • Vision
  • Price
  • Tag line
  • True line
  • Video
  • Channels
  • Tag cloud
  • Statement of onliness
  • Brand obituary
  • Logo
  • Trading cards
  • Pecha kucha
  • Meet Dave
  • Future artifact
  • Favicon
  • Strategy Canvas
  • Values
  • Utilities
  • Quality
  • Job people are trying to do