Personal Branding Exercise – Google Yourself

Googling oneself can be interesting. Of course each search result is a sample and it is important to use a browser that is not logged into Google. Here are the latest results for three permutations of my name:

Jeff McNeill

7 of 10 SERP results - positions 1,2,4,5,8,9,10

  • mcneill.io
    • Online Faxing Options blog post
  • Massey University - Jeff McNeill (someone else)
  • Linked In
  • Flickr photostream
  • Jeff Mcneill Facebook (someone else)
  • Jeffrey McNeill publicpolicy.co.nz (someone else)
  • BlipTV
  • Identica
  • MySpace

"Jeff McNeill"

Same results as above (usually this is at least a little different, but not this time)

jeffmcneill

8 of 10 SERP results - positions 1,2,3,4,5,7,8,10

  • mcneill.io
  • Flickr photostream
    • Flickr people (profile)
  • User:Jeffmcneill - Wikipedia
  • Twitter
  • Massey University - Jeff McNeill (someone else)
  • Linkedin
  • Myspace
  • Jeff Mcneill Facebook (someone else)
  • BlipTV

Takeaways

  • BlipTV is important (I haven't posted any videos there in a while but a few are up there), this was a bit of a surprise. Note: Vimeo also came up in the second SERP page.
  • MySpace is still important
  • LinkedIn, Twitter, Flickr, Identica, and Facebook are important
  • Having your name as a domain name is important
  • Universities generally rank highly